FEC Won’t Mandate Political Ad AI Use Disclosure

The Federal Election Commission will not require political advertisers to disclose their use of artificial intelligence in broadcast television and radio ads this year, Republican chair Sean Cooksey told Axios.

The report comes two weeks after the FCC advanced a proposal addressing new rules for AI in political ads, which could add a layer of transparency in political campaigning that some tech watchdogs have called for to help inform voters about lifelike and misleading AI-generated media in ads.

“A rulemaking to limit or prohibit AI in campaign communications would not only overstep the commission’s limited legal authority to regulate political advertisements, but it would also insert the agency — in the middle of an election — into a developing technology in which it has no expertise or experience,” Cooksey told Axios.

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